Our Privacy Policy Statement

 

The Privacy Policy Statement below summarizes the collection, usage and protection of the personal information Ella Cheong (Hong Kong and Beijing) obtains from you. It shows how we fulfill the legal requirements under data protection laws and complies with, but does not limit the rights of our clients under, the Personal Data (Privacy) Ordinance (Cap. 486), Laws of Hong Kong (the 'Ordinance').

 

Collection of your Personal Data

 

Sometimes, we request for your personal data to correspond with you. Personal data may include your name, your email address, your phone numbers or other personal information. These are also collected to provide you with better and more effective services tailored to your individual needs.

 

We also use 'cookies', which can be sent to your browser, to gather information including your Internet Protocol (IP) address, information relating to your usage of our web site such as pages visited and other information that will help us in monitoring our systems. Information collected is anonymous and used for the purpose of compiling statistics and adapting our web site to your preferences at your next visit. Nevertheless, you can always decline cookies by setting your Internet browser to block cookies or to notify you when a cookie is received, upon which you can choose to refuse the cookie. However, this may prevent you from enjoying the full service of our web site.

 

Use of your personal data

 

Personal data is collected and analyzed for the purpose of tailoring legal services and advice to your requests. The data collected may also be used in the distribution of marketing materials used for introducing to you our new services, updating you on the latest news of our firm and providing you with other information you might want to know about us. Personal data may also be used for market research purpose. If necessary, these personal data may be disclosed under laws that are applicable to our firm and associated offices.

 

You are advised not to communicate any confidential information to us through our marketing e-mail.

 

If you do not wish to receive marketing e-mail from us, you may follow the instructions in the marketing e-mail to unsubscribe from them or notify us at unsubsribe@ellacheong.com

 

Security Measures

 

Ella Cheong (Hong Kong and Beijing) takes all practicable steps to ensure that personal information of our clients is protected against unauthorized access, disclosure, erasure, processing and other uses that may cause harm to the persons from which personal data are collected.

 

Access to the data collected is limited to persons authorized by our firm.

 

The personal data collected will not be retained for longer than is necessary to fulfill the purposes and other directly related purposes mentioned above.

 

Disclosure of your information

 

In general, your personal data are kept confidential. We will not disclose, trade or transmit your personal data to any unauthorized third parties, unless where disclosure of the data is necessary to fulfill the purposes specified above or as required by the law. We may, for instance, under legal requirements, be obliged to disclose your personal data to authorities such as the Hong Kong Police, the Hong Kong Customs and the Independent Commission against Corruption if we suspect that any of our clients is involved in serious crimes. We may also disclose the data collected to other professionals and legal practitioners in the course of providing legal services.

 

If necessary, we may share your personal information among our branches in Hong Kong, Beijing and Singapore according to your requests and for the purposes noted above. This means, even if you are located outside the jurisdiction of Hong Kong, the provision of your personal data and your access to our web site will be taken as a consent to the transmission of such data to our Beijing and Singapore offices located in jurisdictions in which the laws and practices may provide a level of data protection different from that in Hong Kong.

 

Access to and correction of personal data provided

 

According to the Ordinance, clients have the right to access and correct any personal data they provide. You may request access to or correction of personal data at a reasonable fee. The Ordinance also states that any individuals may make enquiries on whether a data user holds any personal data provided by the him/herself.

 

We take all practicable steps to ensure that personal data collected are accurate having regard to the purposes they are to be used for.

 

In the case where any of the personal data are found to be incorrect or inaccurate, you may request correction of such data. Such requests or enquires should be communicated to offices or submitted through our web site (see below).

 

Changes to this Privacy Policy Statement

 

Ella Cheong (Hong Kong and Beijing) reserves the right to amend this Privacy Policy Statement at any time. You are recommended to check this web site from time to time before you submit any personal data or confidential information to us for the most up-dated version of this statement.

 

Enquiries and Comments

 

Should you have any enquiries about our privacy policy or matters regarding your personal information, please contact:

 

Ella Cheong (Hong Kong and Beijing)

Hong Kong Office:

5001 Hopewell Centre

183 Queen's Road East

Hong Kong

Tel: +852 2810-0558

Fax: +852 2810-0933

Email: mail@ellacheong.com