OUR FIRM
Our firm Ella Cheong (Hong Kong, Beijing) specializes in identifying, registering, licensing and enforcing trade mark, design and patents rights as well as copyrights in Greater China (consisting of mainland China, Hong Kong and Macau). We have a staff of 35 but are growing rapidly in response to clients' needs in the region. Our team comprises trade mark lawyers, patent attorneys and technical experts with impeccable academic credentials and many years of experience representing international, regional and local corporations as well as governmental agencies in intellectual property matters.
Ella Cheong is one of the pioneers in the field of intellectual property in Asia and, having built a stellar reputation with one of the oldest law firms in Hong Kong, was invited by the Singapore government to establish the leading intellectual property firm, Ella Cheong Spruson & Ferguson (Singapore, Malaysia). This firm, with a staff of 110, deals with all types of intellectual property rights in Southeast Asia, covering Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam.
We pride ourselves on providing prompt and commercially-sensible intellectual property solutions. Our mix of Eastern culture and language capability together with familiarity with Western business objectives and practices places us in a unique position to advise on and mange intellectual property assets and rights in Asia. Further, our familiarity with clients' needs in multiple jurisdictions within Asia allow a consistent and efficient approach which results in high quality work at reasonable costs.
OUR REACH
In this digital age, the onslaught of network technology has empowered businesses to transcend geographical boundaries. Mature economies bear testament that intellectual capital is supplanting tangible property as the pillars of today's successful companies. We have a sophisticated centralised computer management system that is updated daily for use to ensure tight docketing with high quality and speed of service for all our clients.
OUR AWARDS
"NEW YORK, NY - November 13, 2008 - INTA today announces its prestigious President's Award which pays tribute to a career of service to the global trademark community.
Ms. Cheong has been one of INTA's most active volunteers - speaker, author, Board Member and committee leader. Throughout her distinguished career in trademarks, she has mentored many young professionals and helped to raise the standards for the trademark bar.
Ms. Cheong has spent her career serving INTA by bringing an important focus to their trademark interests in the Asia-Pacific region. Through her work as Chair of the East Asia & Pacific Subcommittee, and her strong relationships with the Association of Southeast Asian Nations (ASEAN), she has built a meaningful foundation for the Association in Asia Pacific and focused many of their efforts on supporting brand owners in the region."
- “Ella Cheong (HK) - Leading IP firm in Hong Kong” (February 2009 issue of Asia IP)
Ella Cheong (HK) was once again voted as one of the top seven best IP firms in Hong Kong.
- Ella Cheong – Included as the World’s Leading Patent Law Expert
Ella Cheong has been included annually in the “Guide to the World’s Leading Patent Law Experts” published by Legal Media Group which is based on an in-depth study of experts covering 48 jurisdictions in the field of patent law.
- Ella Cheong as Hong Kong’s Leading Lawyer for Trademarks
Ella Cheong was listed as one of the world’s top 20 trademark law practitioners and as one of the only trademark lawyer in Hong Kong in “The Best of the Best” and she was also named the number one practitioner in Hong Kong for trademark expertise, according to the “International Who’s Who of Trademark Lawyers” published by “Who’s Who Legal”. For 4 years running, after the establishing of ECHK, Ella Cheong received more nominations from clients and peers in the course of the research than any other trademark specialist in the country, and was described as “very vigorous and helpful” by respondents. She had been listed in all previous editions.
- Awards to Ella Cheong
- Member of Honour of FICPI
- Roll of Honor of the Law Society of Hong Kong
- Hong Kong Outstanding Women Entrepreneurs Award
- ABI Outstanding Female Executive Award
- 2000 Outstanding Intellectuals of the 21st Century Award
- AIPPI’s Award of Merit for outstanding contributions
- ABI Hall of Fame Award
- Featured in many editions of each of following publication:
- IP Luminaries
- Who’s Who in the World
- Who’s Who Legal
- Who’s Who of the Law in Hong Kong & China
- Contemporary Who’s Who of Professionals
- Global Who’s Who of the World
- International Who’s Who of Professionals
- International Who’s Who of Professional and Business Women
- AsiaLaw Leading Lawyers
- International Professional of the Year
- The International Directory of Distinguished Leadership
- Global Counsel – Intellectual Property Handbook
- Global Counsel 3000 as a highly recommended individual lawyer both for Hong Kong and Singapore
- The Best of the Best (the top 20 trademark lawyers internationally)
- Who’s Who of Trademarks
- An International Who’s Who of Trademark Lawyers
- Guide to World’s Leading Trade Mark Law Practitioners
- An International Who’s Who of Franchise Lawyers
- An International Who’s Who of Patent Lawyers
- Guide to the World’s Leading Patent Law Experts
