Our firm Ella Cheong (Hong Kong, Beijing) specializes in identifying, registering, licensing and enforcing trade mark, design and patents rights as well as copyrights in Greater China (consisting of mainland China, Hong Kong and Macau). We have a staff of 35 but are growing rapidly in response to clients' needs in the region. Our team comprises trade mark lawyers, patent attorneys and technical experts with impeccable academic credentials and many years of experience representing international, regional and local corporations as well as governmental agencies in intellectual property matters.

Ella Cheong is one of the pioneers in the field of intellectual property in Asia and having built a stellar reputation with one of the oldest law firms in Hong Kong, was invited by the Singapore government to establish the leading intellectual property firm, Ella Cheong Spruson & Ferguson (Singapore, Malaysia). This firm, with a staff of 110, deals with all types of intellectual property rights in Southeast Asia, covering Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam.

We pride ourselves on providing prompt and commercially-sensible intellectual property solutions. Our mix of Eastern culture and language capability together with familiarity with Western business objectives and practices places us in a unique position to advise on and mange intellectual property assets and rights in Asia. Further, our familiarity with clients' needs in multiple jurisdictions within Asia allow a consistent and efficient approach which results in high quality work at reasonable costs.

OUR REACH

In this digital age, the onslaught of network technology has empowered businesses to transcend geographical boundaries. Mature economies bear testament that intellectual capital is supplanting tangible property as the pillars of today's successful companies. We have a sophisticated centralised computer management system that is updated daily for use to ensure tight docketing with high quality and speed of service for all our clients.

OUR AWARDS

Ella Cheong is Hong Kong’s Leading Lawyer for Trade Marks

Ms. Ella Cheong was named the number one practitioner in Hong Kong for trademark expertise, according to the third edition of the “International Who’s Who of Trademark Lawyers” published by “Who’s Who Legal” in September 2005. Ms. Cheong received more nominations from clients and peers in the course of the research than any other trademark specialist in the country, and was described as “very vigorous and helpful” by respondents. She has also been listed in all previous editions.

Asialaw Leading Lawyers, 2007

Ms. Ella Cheong was once again identified as one of the most highly acclaimed legal experts in the Asia-Pacific region for IP.

The World’s Leading Patent Law Experts

Ms. Ella Cheong was also once again included in “Guide to the World’s Leading Patent Law Experts” published by Legal Media Group in June 2007 which is based on an in-depth study of experts covering 48 jurisdictions in the field of patent law. She is also Patent Rights Entrepreneur in China.

OUR PUBLISHED ARTICLES

The June 2006 edition of “les Nouvelles”, Journal of the Licensing Executive Society International (LESI), contains an article by us titled “Patent Right Enforcement in China”. The article was well received, as evidenced by most complimentary messages:

• From a past President of LESI - “Your article re enforcement in China is excellent. I learned a lot from reading it."
• From a reader - “That is an outstanding article in les Nouvelles! It is one of the clearest and most comprehensive I have seen."
• In the Special Issue 2007 of “Franchising” for China – This was published in The Comparative Law Yearbook of International Business of International Franchising.